Welcome to the word of CTZN.

New research from CTZN, a new range of AI generated wines, revealed that four in ten Brits are self-professed ‘wine lovers’ - yet many struggle to talk the talk.

The new study highlights that more than half (52 percent) of us admit we are perplexed by terminology when it comes to all things vino, so much so that 39 percent struggle to talk about or describe a wine to friends or family.

In fact, a third (34 percent) have been left feeling red-faced and awkward describing a bottle of wine they’ve brought to a dinner party and that’s why the innovative wine brand has created a guide to talking the tipple this festive season.

Body: refers to how a wine feels in your mouth. Light bodied wines feel delicate, while full bodied wines are rich and robust.  

Tannins: these are naturally occurring compounds found in grapes or plants that add bitterness and complexity to the wine, often noticeable in red wines.

Terroir: the environmental conditions that shape the taste and quality of wines.  

Corked: a wine gone rogue! This happens when the cork reacts poorly to the wine, resulting in off flavours.

Bonus tip: Impress your friends and family by commenting on the Caudalie, which is the measurement of a wine’s finish. You could say, ‘This wine has a 10-second finish, so smooth!'

Describe your flavours with confidence. Think of fruits, spices and earthy notes when you’re heading into a conversation about the flavour.  

Whites: zesty citrus, apple, pear and tropical fruits come into play.

Reds: berries, cherries, plums and darker fruits like blackcurrant steal the show.

Bonus tip: Pay attention to the wine’s aroma as it often hints at flavors you’ll taste. Describing the bouquet, like floral notes in whites or smoky undertones in reds, can add depth to your conversation and show off your expertise!

White: keep it fresh with seafood, chicken or creamy pasta dishes.

Red: match these bottles with rich dishes such as red meats, hearty stews and roasts.

Bonus tip: Hosting a Christmas dinner party? A light, fruity red blend pairs perfectly with turkey, enhancing flavours without overpowering the dish.

Show off your interest in wine by bringing along something unique, like CTZN. With great flavours and informative tasting notes, it’s sure to spark conversation with friends and family.

Googling a wine tasting wheel can be a game-changer. It introduces you to unexpected aromas and flavours that you might not have thought about before – make describing wine fun.

Bonus tip: At the scan of a QR code, CTZN can make learning and talking about wine an effortless experience. Perfect for impressing your friends and family.

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Wine made simple: Sip, Chat and Impress
Wine made simple: Sip, Chat and Impress
New research from CTZN, a new range of AI generated wines, revealed that four in ten Brits are self-professed ‘wine lovers’ - yet many struggle to talk the talk.   The new study highlights that more than half (52 percent)...

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